Large language models (LLMs) have shown promising accuracy in predicting survey responses and policy preferences, which has increased interest in their potential to represent human interests in various domains. Most existing research has focused on "behavioral cloning", effectively evaluating how well models reproduce individuals' expressed preferences. Drawing on theories of political representation, we highlight an underexplored design trade-off: whether AI systems should act as delegates, mirroring expressed preferences, or as trustees, exercising judgment about what best serves an individual's interests. This trade-off is closely related to issues of LLM sycophancy, where models can encourage behavior or validate beliefs that may be aligned with a user's short-term preferences, but is detrimental to their long-term interests. Through a series of experiments simulating votes on various policy issues in the U.S. context, we apply a temporal utility framework that weighs short and long-term interests (simulating a trustee role) and compare voting outcomes to behavior-cloning models (simulating a delegate). We find that trustee-style predictions weighted toward long-term interests produce policy decisions that align more closely with expert consensus on well-understood issues, but also show greater bias toward models' default stances on topics lacking clear agreement. These findings reveal a fundamental trade-off in designing AI systems to represent human interests. Delegate models better preserve user autonomy but may diverge from well-supported policy positions, while trustee models can promote welfare on well-understood issues yet risk paternalism and bias on subjective topics.

Abstract--Click-Through Rate (CTR) prediction is a core task in online personalization platform. A key step for CTR prediction is to learn accurate user representation to capture their interests. Generally, the interest expressed by a user is time-variant, i.e., a user activates different interests at different time. However, most previous CTR prediction methods overlook the correlation between the activated interest and the occurrence time, resulting in what they actually learn is the mixture of the interests expressed by the user at all time, rather than the real-time interest at the certain prediction time. T o capture the correlation between the activated interest and the occurrence time, in this paper we investigate users' interest evolution from the perspective of the whole time line and develop two regular patterns: periodic pattern and time-point pattern. Based on the two patterns, we propose a novel time-aware long-and short-term user interest modeling method to model users' dynamic interests at different time. Extensive experiments on public datasets as well as an industrial dataset verify the effectiveness of exploiting the two patterns and demonstrate the superiority of our proposed method compared with other state-of-the-art ones. Click-Through Rate (CTR) prediction plays an important role in today's online personalization platform (e.g., e-commerce, online advertising, recommender systems), whose goal is to accurately predict the probability of a user clicking a target item in certain context environments. Accurately modeling user interest is fundamental for CTR prediction task.

Query auto-completion (QAC) plays a crucial role in modern search systems. However, in real-world applications, there are two pressing challenges that still need to be addressed. First, there is a need for hierarchical personalized representations for users. Previous approaches have typically used users' search behavior as a single, overall representation, which proves inadequate in more nuanced generative scenarios. Additionally, query prefixes are typically short and may contain typos or sensitive information, increasing the likelihood of generating toxic content compared to traditional text generation tasks. Such toxic content can degrade user experience and lead to public relations issues. Therefore, the second critical challenge is detoxifying QAC systems. To address these two limitations, we propose a novel model (LaD) that captures personalized information from both long-term and short-term interests, incorporating adaptive detoxification. In LaD, personalized information is captured hierarchically at both coarse-grained and fine-grained levels. This approach preserves as much personalized information as possible while enabling online generation within time constraints. To move a futher step, we propose an online training method based on Reject Preference Optimization (RPO). By incorporating a special token [Reject] during both the training and inference processes, the model achieves adaptive detoxification. Consequently, the generated text presented to users is both non-toxic and relevant to the given prefix. We conduct comprehensive experiments on industrial-scale datasets and perform online A/B tests, delivering the largest single-experiment metric improvement in nearly two years of our product. Our model has been deployed on Kuaishou search, driving the primary traffic for hundreds of millions of active users. The code is available at https://github.com/JXZe/LaD.

Estimating Click-Through Rate (CTR) is a vital yet challenging task in personalized product search. However, existing CTR methods still struggle in the product search settings due to the following three challenges including how to more effectively extract users' short-term interests with respect to multiple aspects, how to extract and fuse users' long-term interest with short-term interests, how to address the entangling characteristic of long and short-term interests. To resolve these challenges, in this paper, we propose a new approach named Hierarchical Interests Fusing Network (HIFN), which consists of four basic modules namely Short-term Interests Extractor (SIE), Long-term Interests Extractor (LIE), Interests Fusion Module (IFM) and Interests Disentanglement Module (IDM). Specifically, SIE is proposed to extract user's short-term interests by integrating three fundamental interests encoders within it namely query-dependent, target-dependent and causal-dependent interest encoder, respectively, followed by delivering the resultant representation to the module LIE, where it can effectively capture user long-term interests by devising an attention mechanism with respect to the short-term interests from SIE module. In IFM, the achieved long and short-term interests are further fused in an adaptive manner, followed by concatenating it with original raw context features for the final prediction result. Last but not least, considering the entangling characteristic of long and short-term interests, IDM further devises a self-supervised framework to disentangle long and short-term interests. Extensive offline and online evaluations on a real-world e-commerce platform demonstrate the superiority of HIFN over state-of-the-art methods.

Research articles are being shared in increasing numbers on multiple online platforms. Although the scholarly impact of these articles has been widely studied, the online interest determined by how long the research articles are shared online remains unclear. Being cognizant of how long a research article is mentioned online could be valuable information to the researchers. In this paper, we analyzed multiple social media platforms on which users share and/or discuss scholarly articles. We built three clusters for papers, based on the number of yearly online mentions having publication dates ranging from the year 1920 to 2016. Using the online social media metrics for each of these three clusters, we built machine learning models to predict the long-term online interest in research articles. We addressed the prediction task with two different approaches: regression and classification. For the regression approach, the Multi-Layer Perceptron model performed best, and for the classification approach, the tree-based models performed better than other models. We found that old articles are most evident in the contexts of economics and industry (i.e., patents). In contrast, recently published articles are most evident in research platforms (i.e., Mendeley) followed by social media platforms (i.e., Twitter).

Recent sequential recommendation models rely increasingly on consecutive short-term user-item interaction sequences to model user interests. These approaches have, however, raised concerns about both short- and long-term interests. (1) {\it short-term}: interaction sequences may not result from a monolithic interest, but rather from several intertwined interests, even within a short period of time, resulting in their failures to model skip behaviors; (2) {\it long-term}: interaction sequences are primarily observed sparsely at discrete intervals, other than consecutively over the long run. This renders difficulty in inferring long-term interests, since only discrete interest representations can be derived, without taking into account interest dynamics across sequences. In this study, we address these concerns by learning (1) multi-scale representations of short-term interests; and (2) dynamics-aware representations of long-term interests. To this end, we present an \textbf{I}nterest \textbf{D}ynamics modeling framework using generative \textbf{N}eural \textbf{P}rocesses, coined IDNP, to model user interests from a functional perspective. IDNP learns a global interest function family to define each user's long-term interest as a function instantiation, manifesting interest dynamics through function continuity. Specifically, IDNP first encodes each user's short-term interactions into multi-scale representations, which are then summarized as user context. By combining latent global interest with user context, IDNP then reconstructs long-term user interest functions and predicts interactions at upcoming query timestep. Moreover, IDNP can model such interest functions even when interaction sequences are limited and non-consecutive. Extensive experiments on four real-world datasets demonstrate that our model outperforms state-of-the-arts on various evaluation metrics.

For better user satisfaction and business effectiveness, more and more attention has been paid to the sequence-based recommendation system, which is used to infer the evolution of users' dynamic preferences, and recent studies have noticed that the evolution of users' preferences can be better understood from the implicit and explicit feedback sequences. However, most of the existing recommendation techniques do not consider the noise contained in implicit feedback, which will lead to the biased representation of user interest and a suboptimal recommendation performance. Meanwhile, the existing methods utilize item sequence for capturing the evolution of user interest. The performance of these methods is limited by the length of the sequence, and can not effectively model the long-term interest in a long period of time. Based on this observation, we propose a novel CTR model named denoising user-aware memory network (DUMN). Specifically, the framework: (i) proposes a feature purification module based on orthogonal mapping, which use the representation of explicit feedback to purify the representation of implicit feedback, and effectively denoise the implicit feedback; (ii) designs a user memory network to model the long-term interests in a fine-grained way by improving the memory network, which is ignored by the existing methods; and (iii) develops a preference-aware interactive representation component to fuse the long-term and short-term interests of users based on gating to understand the evolution of unbiased preferences of users. Extensive experiments on two real e-commerce user behavior datasets show that DUMN has a significant improvement over the state-of-the-art baselines. The code of DUMN model has been uploaded as an additional material.

The news recommender systems are marked by a few unique challenges specific to the news domain. These challenges emerge from rapidly evolving readers' interests over dynamically generated news items that continuously change over time. News reading is also driven by a blend of a reader's long-term and short-term interests. In addition, diversity is required in a news recommender system, not only to keep the reader engaged in the reading process but to get them exposed to different views and opinions. In this paper, we propose a deep neural network that jointly learns informative news and readers' interests into a unified framework. We learn the news representation (features) from the headlines, snippets (body) and taxonomy (category, subcategory) of news. We learn a reader's long-term interests from the reader's click history, short-term interests from the recent clicks via LSTMSs and the diversified reader's interests through the attention mechanism. We also apply different levels of attention to our model. We conduct extensive experiments on two news datasets to demonstrate the effectiveness of our approach.

The term "Artificial Intelligence" conjures, in many, an image of an anthropomorphized Terminator-esque killer robot apocalypse. Hollywood movies, in recent decades, have served to only further this notion. Physicists and moral philosophers like Max Tegmark and Sam Harris, however, claim we need not fear a runaway superintelligence to adequately worry about the deleterious effects endemic to the AI space, but rather that competence on behalf of machines is a sufficiently frightening springboard from which an irreversibly harmful future can be launched. That said, there are currently a number of far more nefarious, insidious, and relevant ethical dilemmas which warrant our attention. In a world increasingly controlled by automated processes, rapidly approaching is a time in which adaptive, self-improving algorithms guide or even dictate most of the decisions that define human experience.

The actions of tech giants such as Alphabet (GOOGL - Get Report) can seem highly confusing at times. Take, for instance, Google's Q1 report this week, which missed revenue expectations. Observers struggled to understand exactly what had happened. Management mumbled something about having made "product changes" to various advertising products to improve them. That excuse brought little satisfaction to Wall Street analysts, who the next morning grumbled that there was no way to know whether the underperformance would last or was just a one-quarter thing.